Managing multiple vertical SaaS solutions to create seamless customer experiences with Andy Swansburg

For a company to have continued success, it needs to be extremely focused on its industries and know its customers well.

On the flip side, there are lessons that can be learned from verticals that are close by. You might be missing out if you don't poke around and explore those other solutions.

Today, Andy Swansburg, Chief Product Officer, Fitness and Well-Being Vertical at Xplor, discusses the challenges and advantages of taking on multiple verticals and why SMB marketing is no longer a luxury. It’s a necessity.

Highlights include:

- Andy's atypical journey that led to becoming the CPO for Xplor.

- The idea behind commerce-accelerating technologies, with some examples.

- How to think about organizing product teams and infrastructure in a company with multiple verticals.

- How big is the demand for embedded finance?

- How does operating internationally change the complexity of business?

- Advice on integrating acquisitions for other CPOs and lessons learned.

Resources mentioned:
https://www.xplortechnologies.com/us

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/



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