Transforming the home service industry through tech with Roland Ligtenberg

On this episode, Somrat Niyogi, General Manager & Head of Business Development at Gusto, speaks with Roland Ligtenberg, Co-Founder, SVP Growth & Innovation at Housecall Pro.

To keep up with customer demand, there’s been a major push toward technology adoption in the home service category, with many new opportunities on the horizon.

Today, Roland covers how to create evangelists for your brand and why both horizontal and vertical software solutions have a place in the market.

Highlights include:

- The technology gap in the home service industry.

- Tactics to grow your customer base early on (and things to avoid).

- Building successful strategies outside of your product offering.

- Advice for founders building a company in a vertical SaaS market.

- How to determine whether a market is too small or not.

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go tohttps://gusto.com/



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