Using embedded fintech to enhance your core product with Nathan Gill and Jacob Olins

On this episode, Brian Busch, Head of Marketing at Gusto, speaks with Nathan Gill, Chief Product Officer at Epos Now and Jacob Olins, Vice President, Head of Financial Services, Strategic Partnerships & App Marketplace at Epos Now.

As consumer expectations change, businesses must undergo key transformations to keep up, most often in the form of more complete, personalized product offerings.

Today, Nathan and Jacob discuss why software companies are evolving into payment companies and providing single-source solutions for their customers.

Highlights include:

- How payment processing has changed over the last decade.

- Why embedded finance should be product led.

- Balancing core features vs. add-ons in your product offering.

- What makes a good embedded fintech partner?

- How to sequence your embedded fintech roadmap and prioritize products.

- A key lesson learned during the pandemic.

Learn more about Epos Now at https://www.eposnow.com/us/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/


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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go tohttps://gusto.com/



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