Filling the business gap in the mental health industry with Victoria Li

On this episode, Brian Busch, Head of Marketing at Gusto, speaks with Victoria Li, Co-Founder at Heard.

Heard integrates smart software with real humans to handle bookkeeping, taxes and payroll for therapists, whose demand is currently at an all-time high.

Today, Victoria covers what therapists can learn from the creator economy and how a visit with her first therapist inspired her work with Heard.

Highlights include:

- What is changing in mental health that you're probably not aware of?

- Why therapists need a vertical solution.

- How therapists use Heard on a daily basis to run their practices.

- What makes a good API?

- Figuring out which fintech products to build first.

- How to highlight fintech product features to customers.

- Specific embedded finance features that Heard is considering.

Learn more about Heard at https://www.joinheard.com/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions. For more information, go to https://gusto.com/



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