Fueling the Creator Economy with Sima Gandhi

On this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Sima Gandhi, Co-Founder and CEO at Creative Juice.

There was a time not long ago when digital content creation was only considered a hobby.

Now, due to easy internet access, growing popularity and widespread globalization, many people have considered content creation as a full-fledged career option, which opens up a massive demand for financial literacy in this niche.

Today, Sima discusses what exactly defines a creator, why they should treat themselves like a business, and how Creative Juice was built with the intention of handling every financial inquiry a creator could have.

Highlights include:

- Sima’s diverse background and joining Plaid early on.

- What is a creator?

- Could Creative Juice have existed a decade ago?

- How traditional banks view the market of creators.

- The risk for Creative Juice and creators.

- Advice for founders in the creative economy.

- How to determine the next best project to take on with so many options.

Learn more about Creative Juice at https://www.getjuice.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/


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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go tohttps://gusto.com/

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