Embedded Finance: The New Big Revenue Driver with Blake Adams

In this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Blake Adams, Senior Vice President at Bain Capital.

Embedded finance has gained some traction in recent years and it’s expected to continue rising significantly.

Based on estimates, embedded financial services will generate a whopping $230B in revenues in 2025, up from $22.5B in 2020.

Today, Blake discusses the role that embedded finance is playing across multiple industries and why it’s become such an increasingly massive opportunity for companies.

Highlights include:

• Defining the role that operating partners serve from fund to fund.

• How to engage with the management teams of the companies that you’re invested in.

• What is embedded finance?

• The embedded finance report tech leaders should take a look at.

• Why embedded solutions will double in the next few years.

• Why there is so much venture capital being invested in the embedded software industry.

• The conditions that need to exist before you explore embedded finance opportunities and make them successful.

Learn more about Bain Capital at https://www.baincapital.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

#SMB #Fintech #Innovation #SmallBusiness

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto.

Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/