How embedded financial services support both SMBs and the tech platforms they use with Prashant Fuloria

Most fintech companies are still in their early stages of growth. A large chunk of business opportunity lies in identifying the gaps many vertical solutions will fill.

While fintech has been around for almost two decades, most of the well-known enterprises have used horizontal solutions. Now, vertical solutions are emerging in many niches and creating better options for small businesses and customers alike.

Today, Prashant Fuloria, Chief Executive Officer at Fundbox, discusses how important embedded financial services are and why they benefit both vertical and horizontal solutions in specific ways.

Highlights include:

- Fundbox explained in two minutes.

- How does Fundbox compare to traditional lending companies?

- What are banks doing to compete with fintech?

- What’s driving the overall growth of embedded finance?

- How to identify the right software partners.

- What is Fundbox focused on creating next?

- Horizontal versus embedded solutions in the world of fintech.

- Advice to SaaS partners thinking about partnering with an embedded product.

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/

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