From invoices to innovation with Mara Reiff
Discover how FreshBooks is transforming the landscape of accounting for small businesses on this episode. Mara Reiff, Chief Customer Officer and Interim Co-CEO of FreshBooks, discusses the journey from traditional invoicing to innovative, cloud-based accounting solutions that prioritize ease of use and customer engagement.
Key Takeaways:
(00:56) Mara’s journey to FreshBooks and her diverse career background.
(03:39) FreshBooks' unique owner-first approach to accounting software.
(04:11) The evolution from a simple invoicing platform to comprehensive accounting services.
(05:06) Introduction of collaborative accounting in FreshBooks.
(08:31) FreshBooks' strategy in technology partnerships and embedded technologies.
(13:04) The impactful role of AI for small businesses, according to FreshBooks' study.
(17:35) The significance of actionable insights over 'dinner-party data.'
(21:50) Strategies to enhance customer experience through effortless interactions.
Resources Mentioned:
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