Building a technology ecosystem for success among accountants with Kurt Kunselman

In a world of growing digital currency demand, AccountingSuite became one of the first accounting software platforms to integrate Bitcoin and digital payments.

Since 2013, Kurt Kunselman, CEO and Co-Founder at AccountingSuite, has dabbled in crypto and experimented in blockchain to come up with integrations to remain a pioneer in his industry.

Today, Kurt discusses how to choose the right vendors to strengthen your product offering and why blockchain will transform the entire industry of accounting for the better.

Highlights include:

- The ideal customer for AccountingSuite.

- How the role of skilled advisors for SMBs has changed over the past decade.

- Why including accountants in AccountingSuite's business model helped with their go-to-market strategy.

- Creating a useful ecosystem among your product offering without losing your core functionality.

- Key lessons from working with embedded fintech.

- The difference between deep integrations and embedded integrations.

- How to choose the right partners.

- Where does blockchain fit into the accounting niche?

Learn more about AccountingSuite at https://www.accountingsuite.com/

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/

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