Simplifying compliance through UX innovation with Amy Thibodeau

Design can transform the complex world of compliance into a seamless experience for small businesses. Amy Thibodeau, Chief Design Officer and Head of Core Experiences at Gusto, discusses designing intuitive, compliant experiences for small businesses. Drawing from her career at Facebook, Shopify and Gusto, Amy shares insights into balancing compliance with user-friendliness.

Key Takeaways:

(04:50) Compliance requires small businesses to follow regulatory rules, often assumed to be fully managed by their software.
(10:26) Regulatory changes highlight the challenge of staying current with shifting compliance requirements.
(14:06) Compliance design can guide users, preserving choice and enabling flexibility and trust for small businesses.
(17:14) Collecting accurate data at the right time is critical to avoid costly penalties.
(22:19) Simplifying jargon helps SMBs understand compliance without feeling overwhelmed.
(25:08) Continuous updates in compliance workflows fosters trust and alleviates user anxiety.
(28:19) Generative AI has the potential to synthesize vast regulatory datasets, offering SMBs personalized and actionable compliance guidance.


Resources Mentioned:

Gusto website

Beneficial Ownership Filing Guide

California Harassment Training Resources

Gusto’s Learning Management System (LMS)

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